written by: Ashley Baker
Since the artist formerly known as Prince’s passing in 2016, there have been several tributes paid to the singer, but none have been quite as colorful as Pantone’s designation of the perfect shade of purple, appropriately named, Love Symbol #2.
Pantone, who is globally recognized as the official authority on color, collaborated with the Prince Estate to design a unique hue of purple that honors the memory of the Rock and Roll Hall of Fame legend.
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” says Troy Carter, Entertainment Advisor to Prince’s estate.
Pantone announced in August, that the new standardized custom color has been created to represent the accomplishments and life of Prince.
“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of
Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself,” says Laurie Pressman, Vice President of the Pantone Color Institute.
Love Symbol #2, is now the official color of the artist’s brand, which means we will see much more of this color associated with the Prince’s name.
Image credit: Pantone