Sherwin-Williams announces its 2013 color of the year, Aloe (SW 6464). Right in line with our Runway To Room Pretty In Pastel post, it can be retro or glamorous depending on what you pair it with.
“This is no ordinary pastel – Aloe is funky and glamorous, demure and free-spirited. While Aloe’s vibe can verge on retro, when paired with caviar blacks, crisp whites or soft grays, suddenly Aloe has a new soul and attitude. And Aloe is highly adaptable, making it a perfect pick for everyday spaces such as a breezy sunroom or a well-dressed living room,” says Jackie Jordan, Sherwin–Williams director of color marketing.
Aloe is one of 40 colors that make up the 2013 color forecast. Selected by Sherwin-Williams color experts, the shades are grouped into four palettes: Midnight Mystery, Honed Vitality, Vintage Moxie and High-Voltage.